Company Description: Duma Works is recruiting a brand manager for one of our clients; the largest internationally active media enterprise with a focus on emerging markets across over 150 brands in 18 countries.
Job Purpose Statement: The Brand Manager will be responsible for defining and enforcing our products’ brand equity frameworks, creating and coordinating marketing activations and partnerships that build on this framework and managing the creation and management of brand assets and collateral.
Targets and Responsibilities.
To create and effect brand strategy documents for our various products in conjunction with our Head of Marketing and Product Managers
To formalise and manage our brand asset and collateral production and management processes
To create and manage the calendar of activities for our brands; further to pursue any related partnerships with organizers and sponsors
To manage and coordinate our offline activations and promotions, as well as our PR, outreach and other brand related activities.
To help coordinate and effect Marketing Campaigns for the various products with Head of Marketing
To help establish and secure local partnerships that can empower our brands
To define opportunities for growth of the brand as per the Brand Equity Framework
To manage and develop the Brand department.
Skills and Attributes
Excellent knowledge and understanding of brand management and marketing strategy.
Excellent organizational and planning skills
Excellent interpersonal and communication skills
Knowledge and understanding of the Brand Equity Frameworks
Understanding of the procurement & production processes r
Understanding marketing and promotional best practices and requirements in Kenya.
Key Relationships
Management Team
Marketing Teams
Finance & Logistics Teams
HODs.
Applications letters and detailed CV are to be sent by email to apply@dumaworks.com marking the subject as “BM 1854”, Your Full name & Phone number e.g. BM 1854, Barack Obama, 07xxxxxxxx.
If you don’t follow these instructions, your application will not go through
Deadline for receiving applications: 25th September 2015