Res ponsibilities
Establish info Moby as the most complete, accurate and easy to use directory and achieve leadership awareness and usage levels.
Develop a KPI dashboard and ensure targets are met:
Users and Page Views for infomoby website
Downloads for infomoby mobile app
Establish infomoby firmly within Top 3 local search platforms in each market within 12 months.
Develop and implement integrated marketing plan (including strategic partnerships) to deliver objectives and constantly refine plan based on performance.
Manage marketing budget
Develop superior expertise in leveraging digital marketing to maximize business impact:
PPC / Display marketing
Email/SMS marketing
Traditional marketing (e.g. radio)
Develop PR game plan with specific KPI’s related to frequency (#of announcements) and impact (reach).
Benchmark vs. other technology companies in the region as well as local search players to ensure competitive has a competitive advantage.

Qualifications
Bachelor’s Degree in Marketing
Experience in managing PPC, SEO and Display Advertising programs
Strong track record in developing and executing Email and SMS marketing programs
Deep expertise in managing social media
Experience in ecommerce
Strong understanding of current online marketing concepts, strategy and best practices

If you meet the above qualifications send your CV with the subject Digital Marketing Manager to harriet@nawirikenya.com