Key Responsibilities
Formulate NMG’s strategic marketing plans to deliver against company objectives;
Lead the Group’s product development initiatives;
Direct and evaluate regular market research and provide relevant insights to management;
Prepare the marketing budgets and manage the delivery of all marketing activities:
Lead the development and implementation of brand plans, activations and promotions to strengthen NMG’s brands share of market in the various consumer segments;
Coordinate all NMG marketing functions to maximize synergies and ensure that advertising and marketing across all media is aligned to the defined brand identities;
Select and manage external marketing and advertising agencies;
Lead and motivate the marketing team to execute brand plans and deliver against marketing objectives;
Manage and develop the capabilities of the brand teams; and,
Work closely with key stakeholders, division and department heads in editorial, television, circulation and advertising to align on business objectives and marketing needs.

Qualifications, Experience & Skills
Bachelor’s degree in Marketing or its equivalent from a recognized institution;
Chartered Institute of Marketing Professional qualification and membership to the Marketing Society of Kenya is an added advantage;
Ten (10) years’ of relevant experience, Five (5] of which should be at senior management level;
Strong customer orientation;
Ability to manage complex interfaces and senior relationships within the business;
Strong organizational and communication skills;
Ability to develop long term integrated and cross functional operational plans:
Strategic thinker with ability to operationalize strategy into action; and,
Strong interpersonal skills and the ability to work well with diverse, cross functional teams.

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