Main Duties & Responsibilities
Define and execute the marketing and communication activities according to the marketing plan.
Coordinate all marketing activities and events to generate leads.
Collaborate with other teams to promote offers.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences
Run regular promotions and campaigns and track their success.
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
Explore new ways to engage and identify new social networks to reach our target buyers.
Further develop the brand proposition, identity, website design, and content creation
Develop fun, exciting, and creative content to build the brand
Oversee all content that is put out regarding the brand and ensure consistency
Maintain and create new partnerships with a strong focus on growing our customer base
Create and maintain the budget and marketing plan, ensuring continual improvement using

Qualifications, Skills & Experience
Bachelor’s degree in Marketing, Public Relations, Mass Communication, or a closely related field
A Master’s degree in Marketing or a related field is preferred.
At least 5 years of working experience, preferably in management.
Experience working in a high-growth tech company will be an added advantage.
A great eye for design detail and a passion for a fast-paced and changing environment.
Excellent interpersonal skills in teamwork.
Proven creativity, analytical and problem-solving skills.
Excellent communication skills (written & oral); able to communicate effectively with technical and non-technical audiences through all levels and diverse experience and knowledge in Information systems.
Working knowledge of customer relationship management software (CRM).
Must be a strategic thinker and have strong negotiation skills.
Possess a collaborative mindset and work well as part of a team.
Superior time management abilities and capable of meeting deadlines.
Excellent organizational skills and ability to multitask.
Up to date on industry trends, as well as laws and regulations.
Ability to build strong relationships with clients and industry contacts.
Good business acumen.

Method of Application
CONTACT INFOMATION
I&M House, 5th Floor, 2nd Ngong Avenue,
Upper Hill, Nairobi, Kenya.
P.O. BOX 4822-00100, Nairobi, Kenya
info@opticom.co.ke
020 7909011 / 020 2686857