Marketing Manager – Stima Savings and Credit Co-operative Society Limited

Job Description: Our client, a well established courier company based in Nairobi, seeks to recruit young, aggressive, confident and independent sales executives to market and sell their services to companies, business premises and individual offices.

Qualifications
Should have 1-2 years experience as a sales person.
Experience in a courier company shall be an added advantage.
Should be between 20 – 25 years of age.
Should be self motivated, flexible and outgoing.
Ready to learn, understand and master the products.
Must be result oriented and a good time manager.
We are seeking to recruit an experienced and self-motivated individual to the position of Marketing Manager to propel the Society brands to new heights.

The role of the job holder will require someone with a breadth of skills across brand marketing, branch management and product development with great insight and intuition. In particular the job holder will be a person with an interest in a member based Society, with a strategic outlook and exemplary execution skills.

Reporting to the Chief Manager Business Development and working closely with the Branch Managers, the key responsibilities will be to:
Develop and provide leadership in implementation of marketing and communication strategy to achieve the Society’s business and corporate strategies;
Contribute to the development and refinement of the Society’s marketing vision and strategy;
Lead the marketing function and identify, analyse and implement new business growth opportunities;
Implement marketing, advertising and promotional tasks and carry out effective management of the marketing, advertising and promotional activities in the Society;
Support creation of data-driven, dynamic, ‘voice-of-the-customer’ marketing strategies and tests that deliver against Return on Investment (ROI) targets through a segmented customer base across diverse marketing channels;
Ensure consistent brand messaging across TV, print, radio, outdoor, digital and social media marketing channels;
Provide feedback into product development and service offers; participate in their development and collaboration to create, launch and track performance of product and service offerings in our markets;
Prepare annual marketing plans and forecasts for the Society;
Evaluate marketing effectiveness by allocating, managing and monitoring advertisement and promotion budgets periodically;
Direct and analyse regular market research in order to develop insights for product development, brand positioning and brand equity growth;
Carry out market intelligence and surveys, accelerate growth in membership and product uptake;
Execute and integrate online and offline marketing initiatives including mass media, email, print, direct mail, social media, company websites, branch awareness and other marketing initiatives.

Leadership
Contribute to maintenance of a strong organisation culture, values and reputation to the clients, staff, suppliers, partners and regulators;
Maintain a climate that attracts, retains and motivates top quality personnel through effective performance management, team leadership, coaching and mentorship.
Develop a deep understanding of the Society Savings and Credit products available to customers;

Qualifications
A Bachelor’s degree in Marketing or other related fields from a recognised university;
Chartered Institute of Marketing professional qualification;
A Master’s degree in a Business related field is an added advantage;
Six (6) years of relevant experience, three (3) of which should be at a supervisory level, preferably in a financial institution;
Strong leadership skills and ability to influence;
Strong execution skills with proven experience in multi-project execution and management;
Strong interpersonal skills and ability to work well with diverse cross functional teams;
Demonstrate a high level of independent judgement;
A start-up personality, entrepreneurial, ambitious, independent, detail oriented, proactive, flexible and resilient;
Excellent problem solving and analytical ability in cross-functional and multi-cultural environments; ability to define problems, collect relevant data, extract meaning and draw valid conclusions;
Practical experience in the application of digital marketing and social media as part of the integrated marketing campaigns;
Experience in effectively managing budgets, financial reporting and setting up effective metrics and business processes;
Tenacity and resolve to work in a fast paced job;
Excellent oral, written, analytical and communication skills.

How to Apply
Interested and qualified candidates are required to submit a detailed CV and mandatory application letter quoting the Job Title on the subject line.

The file name of CV and application letter must be the applicant’s name and sent to: stimajobs@stima-sacco.com

Applications close on 21st August 2015.

Only Shortlisted Candidates will be contacted
Interested and qualified candidates should send their CVs and cover letter to angeline@abin.co.ke

Only shortlisted candidates will be contacted.

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