Job Description
Responsible for discovering the untapped markets.
To formulate brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand.
To execute the various activities planned as per the phase wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program, and Lifestyle Management Program Etc.
Responsible for submitting the reports to the General Manager on the event/health camp/ health lectures with details like number of people attended the event, cost involved and the mileage expected & feedback.
Carry out Research activity related to marketing plan evolved.
To do regular fieldwork to understand and develop sound marketing plan.
To explore newer geographical area new markets, for customer target for hospital.
To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.
Responsible for achievement of targets as per the budgeted targets in terms of numbers, revenue and specialty wise revenue.
Keep update with Market information and submit report to the management.
Act as a communication channel between head office, Corporates and hospital.
Adhere to the outlined targets set to achieve the departmental goals within the time frame.
Collect market information and devise suitable strategies to improve the performance.
Maintain rapport with the Corporates, create a good communication channel and promote confidence among the Corporates of the capabilities of the hospital.
Update and keep abreast with the latest knowledge related to the job.
Any other jobs assigned by the COO / General Manager as per the exigencies of work.
Qualifications & Skills
Degree in Marketing
MBA will be an added advantage
2 years’ experience in direct marketing (Sales) and 3-5 years in brand Management.
Incumbent is responsible for Market Share, Revenue, Profitability, Growth and Image of the hospital Brand.
Strong communication
Enjoy travelling
Positive Attitude
Effective Inter-personal skills
Good in building & maintaining relationships.
Problem solving ability
How to Apply
Interested candidates who adequately possess the stated qualifications and skills should apply by sending their updated CV to hr@asteriskkenya.com.
Kindly ,stating your current and expected basic salary.
Only shortlisted candidates will be contacted for interviews.