Kenya Broadcasting Corporation is a state corporation committed to excellence in broadcast services to our audience, customers and the public. Its aim is to inform, educate and entertain the public through Radio and Television services.
The Corporation wishes to fill the following vacant positions with dynamic, self driven and results-oriented professionals to achieve its corporate objectives.
SS BE4 – BE3 (1 Post – TV Services; 1 Post – Radio Services)
The Role: Reporting to the Marketing Manager, the successful applicants will be responsible for the overall Development and Management of Radio and Television Brands with the aim of achieving and maintaining leadership positions in the market.
Duties and Responsibilities:
Prepare and Implement annual brand plans to achieve set targets.
Ensure Brand profitability is achieved through optimal management of resources.
Collect, Analyze & Prepare brand reports and conduct competitive market analysis.
Develop and Implement Brand Communication Strategies.
Liaise with External Agencies in developing and implementing Brand Strategies.
Plan and Coordinate Market Research activities.
Identify and Initiate Brand Improvements to meet changing market needs
Responsible for New Product(s) Development
Utilize Consumer-driven Insights to drive long-term growth of the Brands
Education Requirements:
Bachelor’s Degree in Commerce (Marketing option) or related field from a recognized University
Post Graduate Diploma preferred
Masters Degree (Marketing option) will be an added advantage.
Professional Requirements:
Strong understanding of brand management
Must be able to work collaboratively with Agencies and Internal resources to build brand equity
Post-Graduate Diploma in marketing preferred.
Minimum Experience:
Must have served in a Brand Management position for at least five (5) years with demonstrable professional ability in a large and busy organization.
Interested candidates who meet the above criteria must submit:
Detailed and current CV
Copies of relevant certificates
Cover letter demonstrating why they qualify for the relevant position
Names & contact information for three (3) referees
Current remuneration package and expectations.
The applications must be received on or before 30th October, 2015.
Managing Director
Kenya Broadcasting Corporation
P.O Box 30456-00100
Nairobi
KBC is an equal opportunity employer.
Women, Persons with Disabilities and the Marginalized are encouraged to apply