Details:
As a Content Marketing Strategist, your role is to promote our organization through content creation. Apart from being a content writer, you need to be able to manage all the creative resources in our company and find the best ways to use words that will bring sales revenues.
Content Marketing Job Duties:
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
This role requires a brand publisher mindset: they create the content our audience is looking for and then to optimize the path to client’s conversions.
Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Editorial calendar and organization workflows must be developed and managed.
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other company personnel
Integration of content programs with brand campaigns to drive brand to demand.
Executive presentations on the program approaches and results will be required.
Able to come up with content that will grasp the attention of many and generate sales.
Content Marketing Skills and Qualifications:
Experience creating content for the web and growing a social audience
Degree/Diploma in Communication and other related field.
Must have Three (3) Years of experience in content writing.
Knowledge of attractive AdWords that generate sales.
Editorial mindset that seeks to understand what audiences consume and how to create it.
Ability to analyze and present content and social performance
Experience with Joomla!, WordPress, Google analytics, Slide share, and the top social channels that attract huge revenues.
Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
The individual must be highly organized and self-driven.
Team-oriented; professional and cooperative attitude
Familiarity with Microsoft Office (especially Excel) and commonly used web browsers
Marketing background will be an added advantage
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Interested applicants are required to fill the form below to submit their application before the 22nd day of July 2019.
Technical Sales Engineers (Digital Platform)
Job TypeFull Time
QualificationBA/BSc/HND
Location Nairobi
Job FieldEngineering / Technical
Summary/Objective
The Technical Sales Engineers will focus on researching clients’ needs and performing Product presentations to technical students, technical trainers and experts in various industries with aim of providing the right products/solutions, assist in sales closing and increase sales revenues for SkyTOP Technologies Limited.
We are looking for suitable candidates who are Engineers, Architects, Surveyors, Interior Designers and other experts who are passionate about Computer Aided Design(CAD). The successful candidates will focus on our premier product – DemosCAD and will drive online sales for DemosCAD Web and Mobile App versions.
Duties and Responsibilities
Assist the Brand Manager, DemosCAD and the Business Dvelopment Manager in achieving sales revenue targets with an emphasis on driving digital revenue
Understand sales campaign success indicators and ensure that the relevant campaigns are set up for success
Researching on potential leads from target industries and professions, business directories, web searches/digital resources to identify, qualify and secure business opportunities for the Company
Perform ROI analysis of all marketing channels (paid search, SEO, affiliates, social media, display, email, etc.) to ensure achievement of KPIs
Manage social media platforms, measure and analyze performance
Manage divisional email automation program, develop messaging to serve key industry segments. Build and continuously improve automation journeys to impact growth
Identify industry trends, competitive intelligence or possible new digital opportunities
Building business relationships with current and potential clients
Work with the Sales Team to develop and maintain holistic dashboards and data visualization from Google Analytics and other data sources and websites to support business functions
Developing customized targeted sales strategies
Meeting or exceeding monthly, quarterly & annual individual set targets.
Provide Customer feedback to the Product Development Team for product functionality improvement after every product presentation event
Liaising with Customer Support Department to ensure you meet product delivery objectives to clients
Maintain open communication channels with BDEs to ensure they are well updated with the product technical information that they may require
Minimum Qualifications
Bachelors’ degree in Engineering, Architecture, Survey, Interior Design, IT or equivalent from an accredited University and with knowledge in usage of tools and commands for Autodesk AutoCAD and other relevant CAD products.
Prior experience in Digital Sales or Marketing
Working knowledge of Autodesk AutoCAD software.
Proficiency with a range of relevant digital marketing platforms including but not limited to DoubleClick, Facebook Business Manager, Google AdWords, Google Analytics
Organized, with attention to detail and the ability to multi-task
Experience with lead generation, prospect acquisition and prospect management.
Excellent verbal and written communication skills; the ability to call, connect and interact with internal and external customers and respond to emails.
Excellent presentation skills using PowerPoint
Ability to coordinate and network effectively.
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