Ref: NTSA/05/2015/02
Reporting to the Deputy Director, Corporate Communications, the Corporate Communications Officer (Social Media) main responsibilities will be to:
Support creation of a social media strategy that collaborates with NTSA core mandate, corporate communications and advertising campaigns and trends in the transport sector.
Create timely and engaging social media content for use and to the intended audience.
Monitor sites for NTSA brand enhancement opportunities and initiate conversations on behalf of the Authority.
Analyse and report on the Authority’s social media actions for successes and new opportunities.
Create engaging and professional social media visuals that reflect the company and its brand
Customize NTSA social media pages (e.g. Facebook, Twitter, Google+, etc).
Stay current with social media trends and tools – including social media networking and participating in relevant industry blogs.
Initiate Authority’s social media etiquette skills to ensure delivery of the right online messages, answering queries, stimulate discussions on NTSA mandate and encourage debate.
Create Authority’s real time content and ideas on social media.
Liaise with corporate communications and other departmental teams to create a solid social media platform for NTSA.
Qualifications and Experience:
Applicants must possess the following:-
At least two (2) years of social media experience preferably with account management experience.
Degree or Advanced Diploma in Marketing, Public Relations, communications, Journalism or any other business related course.
Diploma in Information Communication Technology (ICT) will be an added advantage
Proven experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube and more.
Proven knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
Strong understanding of user-generated content management, content communication and reputation management.
Strong written and verbal communication skills.
Strategic content creation and excellent writing skills.
Ability to work independently and in a team environment.
Exceptional time management skills.
How to Apply
NTSA is an equal opportunity employer.
If you possess the required skills and competencies that match the above roles, please submit your application, detailed CV, current remuneration level, email, telephone contacts, KRA, HELB, EACC clearance certificates and a valid certificate of good conduct from Criminal Investigations Department to reach us on or before 15th June 2015 addressed to:
Director General,
National Transport and Safety Authority,
Hill Park Plaza, Upper Hill Road,
P.O. Box, 3602 -00506,
Nairobi.
Any canvassing will lead to automatic disqualification.