Job Purpose / Summary: To generate and manage digital information, including blogs, electronic newsletters, social media and websites and create a robust online presence for the brand.
Online trends continue to advance, so a key duty of a digital media coordinator is keeping track of developments to make the most of emerging technologies.
In addition, the person should be able to identify target audiences and figure out the best ways to present information to these audiences.
Duties and Responsibilities
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaign.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Required Qualifications
A Bachelor’s Degree in Marketing, Communication, Digital Media or related field.
Minimum 3-5 years of working experience in a similar position.
Techno savvy and proven working experience in digital marketing and communication
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Well organized with good people skills
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimising Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing communication and measurement.
Management Skills
High integrity and ethical standards
Analytical skills
Good communication and interpersonal skills for a demanding and customer focused working environment.
Team player with excellent influencing skills
High level of Initiative and self-drive
Problem solving and decision-making skills.
Skills to work efficiently & effectively with initiative and drive under tight timescales and pressure whilst maintaining attention to detail and quality
Possess the willingness to learn, improve and adapt.
How to apply:
If you are interested in the position and have the skills and talents our client is looking for, we would like to hear from you.
Please make your application through info@dorbe-leit.co.ke before close of business 18th April 2016.
Only successful candidates will be contacted.