Job Purpose:
To coordinate the marketing and administrative/operations of the coast region and ensure that set targets both in production and portfolio mix are achieved and streamline controls to achieve targeted profitability, while focusing on service delivery.
Key Responsibilities
Formulate the marketing strategic plan for the company in liaison with the Agency Managers and General Manager.
Setting the production target and portfolio mix per branch and monitoring compliance on weekly basis and report to the General Manager on any non compliance and proposed solution.
Assist the Agency and Unit Managers in identifying and targeting the profitable market in each area and engage the intermediaries by building strong relationships.
Assist the Agency and Unit Managers in recruiting and maintaining quality and licensed agents and implement the agent’s loyalty program.
Monitor the Coast region operations in the following areas among others;
Upfront premium collection and dealing with any non compliance and reporting to GM.
Ensure all the proposal forms generated from the branch are duly completed with all the required documentation.
Oversee the customer service aspects in the branch.
Train the Agency and Unit Managers and by extension the branch staff on quality underwriting and product knowledge.
Supervise the implement the SLAs between branches and the head office.
Assist in motivating the regional staff.
Ensure discipline and office ambience/cleanliness is maintained in all the branches and the Madison Brand is visible and uniform in the entire region.
Assist the Agency and Unit Managers in identifying and visiting the major clients in the region in view of acquiring direct business.(Develop new markets)
Come up with branch visit schedules covering the region with specific tasks to be accomplished during the visits.
Coordinate promotion activities undertaken by the company for the purpose of pushing the company’s general insurance products in the region. E.g. Exhibitions, product training and promotion.
Assist in establishing market intelligent by collecting customers’ feedback and setting relevant data base for the region and using the information to assist in formulating unique products and partnership to serve the counties in the region.
Assist in reviewing the existing range of company’s products and coming up with product promotion materials to assist in pushing sales including assisting in organizing any launch of the products.
Evaluate the franchise concept in each county within the region to enable the company to establish presence in all the counties at minimum cost.
Academic and Professional Qualification
Minimum First Degree in a business related filed
Diploma in Sales and Marketing Management or Entrepreneurship
ACII/AIIK Diploma will be an added advantage
Experience and Knowledge
Minimum 5 years Marketing and Underwriting and 3 years in management experience in the financial services and general insurance industry
Application Procedure
Interested candidates should email their applications and a detailed CV to hr@madison.co.ke
Applications should be received on or before 29th May, 2015 by 5:00pm